An oasis of awesome in the heart of the city, Adelaide’s East End is teeming with style, culture and entertainment. A picturesque neighbourhood, dotted with street art, galleries, boutiques and restaurants, iconic pubs, cafes and chic small bars, it’s where the locals go for their latte or long black.


Vogue Festival — 
18/19 October


Directory —


Fine Dining

Treat your tastebuds to some of the finest flavours Adelaide has to offer.

Ayers House
Golden Boy
Hey Jupiter Brasserie Francaise
Soi 38
Sosta Argentinian Kitchen
Taj Tandoor
Yiasou George

Casual Eats

Grab a bite from one of Adelaide’s top shelf local eateries.

Amalfi Pizzeria
Betty’s Burgers
Cafe Michael 2
District 4
Hello Harry
Kutchi Deli Parwana
Midnight Spaghetti
Rundle Spices Noodle Bar
San Giorgio Ristorante
Sicily Pizzeria e Bar

Coffee + Eats

Get your daily fix from a local barista who knows their beans.

Cibo Espresso
Delicia Acai Bar
Exchange Coffee
Eros Kafe
Felici Espresso Bar
Nano Caffe
Penny University
Sir Cafe
Steven ter Horst Chocolate
Taste Baguette
Vego & Lovin It

Quick Feeds

Grab a snack on the run at one of Adelaide’s fast food joints.

Bellezza Cibo
Dumplings R Us
Est Pizzeria
Todai Sushi King
Yiros House

Small Bars

Find your happy place at one of Adelaide’s hole in the wall bars.


East End Cellars
The Howling Owl
Mary’s Poppin
Mr Goodbar


Grab a pint from an array of beloved pubs with personality.

Belgian Beer Cafe
Botanic Bar
The Austral
The Crown and Anchor
The Exeter
The Stag Public House

Fashion Boutiques

Shop Adelaide’s chic-est local labels alongside national brands.

AS Colour
Beg Your Pardon
De Cjuba
Harvey The Label
Ginger Frank
Jack London
Leonard St.
Miss Gladys Sym Choon
Naomi Murrell

East End Culture

The East End of Adelaide is a forward thinking community, home to a unique mix of independent businesses, franchises, cultural institutions and events, with a long history of welcoming new ideas and supporting small business.


Art + Culture

Discover indigenous art at Tandanya, or take in street art hidden down laneways.

Adelaide Botanic Gardens
Chateau Apollo
Fresh FM
Palace Nova Cinemas
SA Writers’ Centre
Urban Cow Studio


They don’t call Adelaide the festival state for nothing!

Film Festival
Fringe Festival
SALA Festival
Tarnanthi Art Fair

Walking Tours

Discover the East End at your own pace on a self guided walking tour.

Bike Riding Tour
History Tour
Foodies Tour
Shopping Tour
Street Art Tour
Wine Tasting Tour

Lifestyle + Specialty

Love your life! Locate specialty gifts, quality wheels, cameras, records and bespoke jewellery.

Aleenta Barre
Botanica Boutique
East End Flower Market
Mega Bike
Streetlight Records
Super Elliots
Ted’s Cameras
Treadly Bike Shop
Utopian Creations

Footwear Boutiques

Treat your feet at a variety of specialist footwear boutiques.

Cherri Bellini
Tony Bianco
Uggs & Kisses

Hair + Beauty

Live your best life with a little help from the experts.

Clip Joint
Colour Cosmetica
Frank The Barber
OH Orenda Hair
Moon Man
Raw Couture

Vintage Boutiques

Find vintage gems in the iconic vintage stores the city is known for.

Australian Red Cross
Fox On The Run Vintage
Midwest Trader
The Lion The Witch Vintage

Adventure & Travel

Kit yourself out for your next adventure, and book those flights while you’re at it!

Aussie Disposals Annapurna
Flight Centre
Mac Pac
Paddy Pallin
Scout Outdoor Centre
STA Travel
Thor Travel

Creative Industries

Studio spaces for top creative design, advertising, architecture, and local fashion houses, all creating in the East End.

Blank Space
COX Architecture
KWP Advertising
Shifty Jelly
Lightbulb Digital
Naomi Murrell Studios
Xtra Shiny


History -

Rundle Street, named in 1837 after Mr John Rundle, a director of the South Australia Company and member of the House of Commons, became an important trading street in the heart of Adelaide.
From the late nineteenth century until the late 1980s it was also home to the bustling and privately owned East End Markets, which went on to grow into the Adelaide Fruit and Produce Exchange, a self contained village existing for fruit and vegetable growers and traders in the produce game. A Mr William Charlick, grocer and produce merchant, was instrumental in the development of the markets, earning it a reputation for being the best presented of its kind in Australia.
In the midst of this colourful community of nearly 400 stalls and dozens of stores, existed almost 300 other trades including taxidermy, umbrella making, black smithing, midwifery and letter carrying!
Eventually the markets outgrew the available space in the area, moving to the northern suburb of Pooraka in 1988, allowing for the modern day culture of the East End to evolve during the 1990s and 2000s. A new blend of bohemian, artistic types, cafe culture, charming pubs and residential developments with a focus on fashion boutiques, was championed by property owners, Theo and Steve Maras of Maras Group. During this period the area changed dramatically, whilst still retaining the architectural character and lively ambience it had back in the produce market days.
Home to Adelaide’s Fringe Festival for the past 20 years, the East End is now the city’s premium destination for locals and visitors of all ages to revel in the city’s culture.

Visit -


Public Transport

For details on bus and tram routes accessing the East End via Grenfell Street, North Terrace, Pultney Street and East Terrace, use Plan My Journey at Adelaide Metro.

Ride Your Bike

The East End offers good, safe access with designated bike lanes, bike boxes and parking options for bike riders. Adelaide City Council’s Explore Adelaide by Bike Map provides useful info on preferred bike access routes, bike racks and places of interest for cyclists. 

Car Parking

Parking options in the East End range from on street metered parking on East Terrace, Rundle Street, Rundle Road, Grenfell Street, North Terrace and Frome Street, to secure car parks at:

Wilson Centrepoint Carpark / Rundle St
Wilson Carpark / Bent St

Wilson Carpark / Union St
Upark / Frome St
UPark / Rundle St


The East End offers a choice of two top shelf hotels, and many Air BNB options:

Pullman Adelaide
Majestic Roof Garden Hotel


Contact -

The East End Coordination Group is a community group representing traders, residents and property owners who care about the East End.

Julie Moralee / Current President & Chairperson, East End Resident.

ph : 0419 366 669

PO Box 354
Rundle Mall SA 5000

Get – The Word On The Street